{"product_id":"principles-of-digital-social-media-marketing","title":"Principles of Digital \u0026 Social Media Marketing","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt;\"\u003eDigital and social media marketing uses the internet, digital technologies, and social media platforms to promote products, services, organizations, or ideas, connect with customers, and achieve business goals. Unlike traditional marketing (like television, radio, newspapers, and billboards), digital marketing allows businesses to interact directly with customers, measure results in real time, and tailor messages to specific audiences. As new social media and video sharing platforms, digital technologies, and more AI tools come to market, having an understanding of this field will benefit those interested in a career in marketing, communications, or digital technology. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: normal;\"\u003e\u003cspan style=\"mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt;\"\u003eThis new resource explores the history, concepts, platforms, and techniques used in digital and social media marketing. Entries discuss Branding, \u003ca name=\"_Hlk236401270\"\u003e\u003c\/a\u003eCustomer Interests \u0026amp; Needs, Content Creation, Search Engine Optimization, Online Advertising, Email Marketing, Social Media Management, Analytics, Customer Relationship Management, Social Media Platforms, Marketing Strategy, Privacy \u0026amp; Ethics, and more. \u003c\/span\u003e\u003c\/p\u003e","brand":"Salem Press","offers":[{"title":"Default Title","offer_id":47274486464566,"sku":"9798891798137","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0424\/1745\/files\/CopyofcomingsoonbadgeCI_29.png?v=1786999917","url":"https:\/\/store.salempress.com\/products\/principles-of-digital-social-media-marketing","provider":"Salem Press","version":"1.0","type":"link"}